In one of my previous posts, I explained the top 5 benefits of Facebook ads and why you need them for your nonprofit marketing strategy.
Well, knowing why you should use nonprofit Facebook ads is one thing.
But knowing how to use them is a whole other ball game.
That’s okay – that’s what I’m here for!
Because I’ve got the only training and membership for nonprofits so you can take control of your social media ads and make them work for you (instead of against you).
So, grab your coffee and scroll through this post as I explain my signature program: Digital Donors On-Demand.
A quick, 5-minute YouTube video won’t teach you how to use nonprofit Facebook ads.
Don’t get me wrong – they have their place! Those kinds of videos are excellent for giving you a basic overview of what the Facebook Ads Manager platform looks like.
But they don’t give you step-by-step instructions on how to use Facebook ads effectively.
Digital Donors On-Demand does, though! Not only that, but I walk you through the entire process from the very beginning, which starts with:
In the very first module, we’ll go over what you need to know before you create a successful ad campaign. Here’s a sneak peek of what we’ll cover in this module:
We’ll map out the goals you want each of your ad campaigns to have. Whether it’s driving email list sign-ups, website clicks, or recurring donations, we’ll nail down your goals so you know the direction to take with your ads.
The next thing to do is review your website. This is a BIG often missed step. Make sure your site is totally clear for your reader. From explaining your mission effectively, to leading your reader to the donation page, your website is a major part of your ads campaign.
Your nonprofit Facebook ads aren’t just for asking for the gift. They’re also in place to nurture your prospects so they feel connected to your brand.
You’ll learn all about my Donor Attraction Method so every one of your ad campaigns walks with your prospects through the donor’s journey.
Click here to know more about what you’ll learn in the first module!
With your foundations set, now it’s time to start building your ads campaign! Here’s a quick snippet of what you get in this second module:
Based on your ideal client avatar, you’ll create the audiences for your nonprofit Facebook ads.
You’ll learn how to key in the demographics of your best donor, so you can target more people just like them. This will help you get your ads directly in front of the people who believe in your organization and want to give!
Your nonprofit Facebook ads aren’t just about the image. They’re about the copy you use, too! With the right copy, you can ethically inform and persuade your audience to take action.
Want to know more about what you’ll learn in the second module? Click here!
Once you’ve run your first nonprofit Facebook ads campaign, you need to measure its success!
Remember, every time you gather data, you’re improving your next round of ads. Which is why I’ve dedicated an entire module to help you track each ad, gather and read metrics for each one, and determine what they mean for your business goals.
Sure, the modules sound great and all. But what’s the benefit of the Digital Donors On-Demand membership?
No weekly live trainings that you have to attend, otherwise you’re losing out on money. Instead, you can schedule your nonprofit Facebook ads training around your busy schedule.
Want to squeeze in a quick lesson during your lunch break? By all means, they’re ready for you!
Ready to learn it all in a day so you can start using it immediately? You’ll get instant access as soon as you sign up.
You’re not alone in the nonprofit world, especially when it comes to learning Facebook ads.
When you join the course, you’ll get access to an exclusive community of others in the nonprofit sector in our private Facebook Group. Each month, we have additional live teaching sessions where experts join us to share updates to Facebook Ads Manager and new trends. The experts and community are here to help you meet your goals and celebrate your wins with you!
If you feel like you need a more personalized approach, then I’m happy to help. You can opt into 1:1 expert support once you’ve snagged a spot in the course. I’ll help you through the challenges you’re facing right now in your nonprofit marketing strategy.