Missions to Movements


Welcome to my blog! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

How to Maximize Your Content with Taylor Shanklin

Reading Time: < 1 minute Do you find yourself spending TOO much time creating content? It’s time to maximize your content. Facebook, Instagram, Twitter, Linkedin, Emails, Website, Blog — the list of platforms keeps growing and so does our content to-do list. What if you could learn how to take ONE piece of content and repurpose it across ALL the […]

Taylor Shanklin

Social Media Tips


What Equipment Do You Need For A Virtual Event?

Reading Time: 2 minutes What equipment do you really need for a virtual event? If your natural reaction is to:  Go to Amazon.com  Type “computer microphones” in the search bar. Walk away from computer because 4K+ results just popped up. Let me help you out. How your event looks and sounds is a big deal. If done right, your […]

Person standing at desk using mic and lighting equipment

Social Media Tips


Free Social Media Management Tools

Reading Time: 2 minutes What does your bio line read on LinkedIn? Experienced social media marketer in the nonprofit sector.  Cool. But what if it were completely honest? I literally do it all. Copywriting, developing platform strategy, crafting the tone and voice for the brand, mapping out a content calendar, designing graphics, replying back to followers, analyzing analytics, providing […]

Free Social Media Tools

Social Media Tips


#GivingTuesday Social Media Strategy for Nonprofits

Reading Time: 3 minutes   In response to COVID-19, #GivingTuesday launched #GivingTuesdayNow in May. If you have any hesitations about people’s generosity during this time, check out these stats. #GivingTuesdayNow generated more than $503M online donations with 3 billion impressions from 145 different countries. That’s in one day.  (You can check out the full impact report here.) Having an […]


Social Media Tips



Want to learn some more tips for improving your online presence? Follow along on social!