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The Addition

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Welcome to The Addition! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

My Top 4 Takeaways from Social Media Marketing World 2020

  The desire to understand social media radiated through the halls of the Social Media Marketing World Conference as thousands of people rushed into rooms eager to hear from experts about Facebook, Instagram, YouTube, LinkedIn, Pinterest, AND TikTok. The consistent theme throughout the event was – are you telling empathic storytelling? “Do I see me […]

Dana Bakich at Social Media Marketing World 2020

Social Media Tips

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Is Your Facebook Page Verified to Receive Donations?

Why Fundraise on Facebook? Facebook is an extremely powerful fundraising tool. In the past 12 months, Facebook’s donation tools have raised $1 BILLION dollars. Last year, Facebook announced they would cover all processing fees for donations made to nonprofits. This makes Facebook a very attractive tool to use for you and for donors. Is Your […]

Social Media Tips

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4 Social Media Trends To Look For in 2019

Working on your 2019 social media strategy? Here’s a few things to be on the look out for and integrate into your plan!

Social Media Tips

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Your 4-Step Facebook Advertising Checklist

Due to the News Feed changes, there’s been a rush to figure out social advertising. You might be thinking that if people don’t see your message, you’ll just add some $$ to make it so, right? However, from boosting posts to creating a full social campaign, there are four things to consider before you spend a penny.

Social Media Tips

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