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The Addition

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Welcome to The Addition! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

How To Create Emails That Convert To Fundraising $$

  I recently created a poll on Facebook asking what the biggest digital marketing pain points were going into the New Year. Drumroll please…the most selected item was email marketing. How in the world do emails convert to dollars for my cause!? Your email strategy is just as important as your social media plan. Yep, […]

Social Media Tips

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My Experience with Human Trafficking

Human trafficking. These are two words that should never be in the same sentence together, but yet it’s a $150 billion dollar industry with more than 40 million people still in slavery. According to A21, only 1% are ever rescued. The first time I heard of human trafficking was in 2011 right after I graduated college. A friend […]

Personal Journey

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