Missions to Movements


Welcome to my blog! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

Top 3 GivingTuesday Fundraising Emails

Reading Time: 2 minutes On GivingTuesday 2022 I received nearly 30 emails from organizations asking for support. What stood out? What made me click to open the email? Who did I donate to? 🙂 As a digital marketing strategist for nonprofits, I wanted to share my perspective on my personal favorite top 3 GivingTuesday fundraising emails that landed in […]

imani collective givingtuesday email

Executive Directors


How a Personalized GivingTuesday Experience Can Turn More Donors to Recurring Supporters

Reading Time: 5 minutes Guest Post By: Fundraise Up The busy year-end giving season is just around the corner, with GivingTuesday kicking off on November 29. While we still have months before the big day, now is the perfect time for nonprofits to plan and strategize for a successful GivingTuesday campaign.  Nonprofits receive a high volume of website traffic […]

Executive Directors


End of Year Social Campaign

Reading Time: 2 minutes Your non-profits EOY campaign is probably already underway — the development team is busy with calls and zoom meetings, a final round of edits is being done on the drip email series, and deadlines are looming on a billion different projects. But was someone from your social media team at the table for those conversations?  […]

EOY Social Campaign

Executive Directors


#GivingTuesday Social Media Strategy for Nonprofits

Reading Time: 3 minutes   In response to COVID-19, #GivingTuesday launched #GivingTuesdayNow in May. If you have any hesitations about people’s generosity during this time, check out these stats. #GivingTuesdayNow generated more than $503M online donations with 3 billion impressions from 145 different countries. That’s in one day.  (You can check out the full impact report here.) Having an […]


Social Media Tips



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