Missions to Movements


Welcome to my blog! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

What Equipment Do You Need For A Virtual Event?

Reading Time: 2 minutes What equipment do you really need for a virtual event? If your natural reaction is to:  Go to Amazon.com  Type “computer microphones” in the search bar. Walk away from computer because 4K+ results just popped up. Let me help you out. How your event looks and sounds is a big deal. If done right, your […]

Person standing at desk using mic and lighting equipment

Social Media Tips


How to Approach Nonprofit Corporate Sponsorships

Reading Time: < 1 minute How has your nonprofit approached corporate sponsorships? Giving sponsors a shoutout via a “tweet” or a “Facebook Post” isn’t meaningful. Plus, with events going virtual, is that slide you created with a million logos that will show on a computer screen for maybe a second — of value to anyone? Have you stopped to ask […]

corporate sponsorships

Executive Directors


10 Successful Nonprofit Virtual Fundraising Events

Reading Time: 5 minutes Planning your first virtual fundraising event?  You might feel a bit uncomfortable trying something new – aren’t we all? However, if we’ve learned anything from 2020, it’s how to adapt, change, and pivot our strategies. If you’re anything like me, it helps to see how other organizations have hosted their own successful virtual fundraising events. […]

Executive Directors


Evolving Your Fundraising Plan During COVID-19

Reading Time: < 1 minute   This spring, when COVID-19 forced schools to close, Surfari Pals had to completely pivot their in-classroom training to digital resources. Their fundraising plan also evolved. Watch this inspiring interview with their Founder, Jennifer Cummings as they quickly switched gears to continue their programming and fundraising efforts. Learn more about how to create a virtual […]

Photo includes the CEO of Positive Equation, Dana Bakich and Jennifer from Surfari Pals

Executive Directors



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