Reading Time: 4 minutes   Imagine you’re one of your nonprofit’s email subscribers, sifting through the hundreds of emails you receive weekly. The subject lines all implore the reader to click through, but it isn’t anything new to you, so you toss them in the abyss of your spam folder without a second thought. As a nonprofit marketer, your […]

Reading Time: 5 minutes   Our universe is abundant with donors, clients, ambassadors, and any type of audience you want to grow. The real competitor is Noise. Distraction. The real challenge for us is obscurity and figuring out how to transform from a best-kept secret to a household name. I believe the solution is thought leadership and positioning ourselves […]

Reading Time: 2 minutes What if we’re thinking about fundraising ALL wrong? How should you rethink your ask to give? Instead of always asking what we want FROM donors…what about thinking about what we want FOR them. How can we help them feel integrated into meaningful work that they’re passionate about? This is the perfect episode to pause and […]

Reading Time: 2 minutes What’s the first thing you do to research a business, restaurant, hotel…nonprofit? We go to their website. How can you turn your website into a magnet for gifts? As we head into #GivingTuesday and end-of-year giving, it’s essential that our website is an easy-to-use experience that shares our missions AND provides ample opportunity to give. […]