The biggest mistake most nonprofits make on social media is very common and easy to fix!
Posting the same content across all platforms.
Think about it – every social media platform is consumed differently, has unique features, and functionality.
So why would we post the same copy and imagery across each channel hoping for great engagement in return? It doesn’t work that way.
Don’t fall into this mistake most nonprofits make on social media.
It’s time to realize you don’t NEED to be on every platform.
Where is your audience? Who are you looking to attract? That’s where you should be.
Here’s a simple way to think about each platform:
I suggest focusing on a couple of key platforms first and really nailing down your strategy. See solid engagement first and then tackle additional platforms.
Once you get into a good rhythm, you can easily repurpose content in the right way. For example, I could turn this blog post into:
ABOUT THE WRITER
I’m Dana Snyder! An entrepreneur, digital strategist, and passionate conscious consumer. I founded Positive Equation in 2017 with a focus on helping nonprofits cultivate passionate online audiences of donors, partners, and advocates using social media.
Currently based in Atlanta, I’ve been incredibly lucky to work with Movember, Dress for Success, USTA, Honest Company, Sports Illustrated, American Idol, The Global Foodbanking Network, The Gary Sinise Foundation, LA84 Foundation, and many more on their digital strategies.
Learn how to attract new donors with Facebook and Instagram ads in my FREE webinar – The Donor Attraction Method. Register here!