The biggest mistake most nonprofits make on social media is very common and easy to fix!
Posting the same content across all platforms.
Think about it – every social media platform is consumed differently, has unique features, and functionality.
So why would we post the same copy and imagery across each channel hoping for great engagement in return? It doesn’t work that way.
Don’t fall into this mistake most nonprofits make on social media.
It’s time to realize you don’t NEED to be on every platform.
Where is your audience? Who are you looking to attract? That’s where you should be.
Here’s a simple way to think about each platform:
I suggest focusing on a couple of key platforms first and really nailing down your strategy. See solid engagement first and then tackle additional platforms.
Once you get into a good rhythm, you can easily repurpose content in the right way. For example, I could turn this blog post into:
Looking for more creative ways to use social media for your nonprofit? Check out my new course: The Magic of Facebook & Instagram for Nonprofits.