The Biggest Mistake Nonprofits Make on Social Media - positiveequation.com

The Biggest Mistake Nonprofits Make on Social Media

The Problem

The biggest mistake most nonprofits make on social media is very common and easy to fix!

Posting the same content across all platforms. 

Think about it – every social media platform is consumed differently, has unique features, and functionality.

So why would we post the same copy and imagery across each channel hoping for great engagement in return? It doesn’t work that way.

Don’t fall into this mistake most nonprofits make on social media.

It’s time to realize you don’t NEED to be on every platform.

Where is your audience? Who are you looking to attract? That’s where you should be.

Next step?

Create a Platform-Specific Content Strategy

Here’s a simple way to think about each platform:

  1. Twitter: I’m #volunteering for @unitedway! #motivationmonday (photo)
  2. Facebook: I’m sharing a photo gallery of my experience volunteering with United Way and a link for my friends to find volunteer opportunities in their local communities
  3. Instagram: Here’s a fun 30-second reel documenting my experience volunteering.
  4. YouTube: I documented my day volunteering for United Way in this 10-minute video
  5. LinkedIn: I’ve added volunteering with United Way under my personal profile and shared an article about my experience giving back
  6. Pinterest: 5 ways to get involved with United Way and linking back to my LinkedIn article

I suggest focusing on a couple of key platforms first and really nailing down your strategy. See solid engagement first and then tackle additional platforms.

Repurposing Content

Once you get into a good rhythm, you can easily repurpose content in the right way. For example, I could turn this blog post into:

  1. An Instagram quote graphic
  2. A Facebook link post drawing traffic back to the blog
  3. Create a short YouTube video
  4. Repost as a LinkedIn article to reach additional audiences
  5. Create a Pinterest cover image and draw traffic back to my website

ABOUT THE WRITER

I’m Dana Snyder! An entrepreneur, digital strategist, and passionate conscious consumer. I founded Positive Equation in 2017 with a focus on helping nonprofits cultivate passionate online audiences of donors, partners, and advocates using social media.

Currently based in Atlanta, I’ve been incredibly lucky to work with Movember, Dress for Success, USTA, Honest Company, Sports Illustrated, American Idol, The Global Foodbanking Network, The Gary Sinise Foundation, LA84 Foundation, and many more on their digital strategies.

Learn how to attract new donors with Facebook and Instagram ads in my FREE webinar – The Donor Attraction Method. Register here!


  1. Rani says:

    I loved the post…thanks for sharing! 🙂

  2. Lilian says:

    Excellent article, I loved the tips.
    I’ve been using Pinterest a lot as a source of organic traffic. Thank you for sharing. Success

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