Two Types of Content You Should Be Posting On Instagram

Reading Time: 2 minutes

Do you think the Instagram algorithm wants you to fail?

NO way!

Right now, Instagram wants you and your audience to stay on the platform longer and shy away from using TikTok. Note: That’s why they created Reels and you bet they’ll have an audio-only option coming up soon. *cough cough Clubhouse*

So, what’s the top-performing content on Instagram right now?

My trick? Always look at the latest new features Instagram releases. Whenever a new feature comes out, they’ll be showcasing any content creators or brands utilizing those features.

No more guessing what might work. Click here to learn how to use Instagram & Facebook for your nonprofit.

Here’s my advice on two types of content you should be posting on Instagram right now.

REELS 

1. 1. Reels have been on fire! Reels are different than stories because they can last forever. Your stories disappear after 24 hours unless you save them to Highlights. Instagram is favoring sharing Reels in the Explore tab.
   2. Example: My reel introducing myself to my audience has more than 1,000 views, 60 likes, and 9 comments. I’m a small account, so this is great for me!
   3. Reels Ideas for Nonprofits:
      1. Tell your audience about your organization
      2. Share impact stats
      3. Introduce your staff
      4. All the ways people can give
      5. Volunteering out in the community

LIVES

1. 1. Woo!! I’m so excited about this one! Instagram announced Live Rooms on March 1st. You’ll be able to go live and have four people in the video broadcast at one time. Instagram’s blog post stated they hope the feature encourages people to start a “talk show or a podcast,” host a “jam session,” or collaborate with other creators.
   2. Remember going live with more people means the rooms could attract larger audiences. The followers of everyone participating will see the live room and, depending on their notifications, be sent a push notification to watch.

The truth is – social media is ALWAYS changing. You have to test, test, and test again.

About the writer

I’m Dana Snyder! An entrepreneur, digital strategist, and passionate conscious consumer. I founded Positive Equation in 2017 with a focus on helping nonprofits cultivate passionate online audiences of donors, partners, and advocates using social media.

Currently based in Atlanta, I’ve been incredibly lucky to work with Movember, Dress for Success, USTA, Honest Company, Sports Illustrated, American Idol, The Global Foodbanking Network, The Gary Sinise Foundation, LA84 Foundation, and many more on their digital strategies.

Want to learn more about how to use Facebook & Instagram for your nonprofit? Check out my DIY course here. 

To book a social media audit to align your business goals with digital strategies to attract new donors, click here!