Missions to Movements


Welcome to my blog! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

How to Inspire Social Media Followers to Give to Your Cause

Reading Time: 5 minutes   Social media has the power to do great things, including converting your followers into donors, volunteers, or other types of supporters. If you’re struggling to persuade your followers to donate, it may be time to rethink your nonprofit’s approach to social media marketing. There’s no secret formula or a “hack” for the algorithm. Instead, […]

Social Media Tips


How Digital Donors On-Demand Helps You Level Up Your Facebook Ads

Reading Time: 4 minutes In one of my previous posts, I explained the top 5 benefits of Facebook ads and why you need them for your nonprofit marketing strategy.  Well, knowing why you should use nonprofit Facebook ads is one thing.  But knowing how to use them is a whole other ball game.  That’s okay – that’s what I’m […]

A young Black woman in a black blazer holds a small espresso mug while she uses her laptop to learn more about using nonprofit Facebook ads.

Executive Directors


How Molly of ASCRS Gained Confidence With Her Social Media Ads for Nonprofits Strategy

Reading Time: 3 minutes “This program made me feel so empowered!”  That’s what Molly Gascoigne of ASCRS said after she leveled up her social media ads for nonprofits strategy through Digital Donors On-Demand. She’s a development professional in a nonprofit organization with a niche program and audience.  And for a while, she had been looking for a strategic, low […]

A laptop is open on a small round table near a tan leather couch as someone gets ready to learn more about social media ads for nonprofits.

Executive Directors


How Facebook Ads Fit Into Your Overall Nonprofit Development Strategy

Reading Time: 3 minutes Let me tear down a common misconception in your nonprofit development strategy. The departments in your nonprofit aren’t separated from the marketing process.  Every single member of your nonprofit is important in your entire marketing process!  But so often in the nonprofit world, departments think they are very siloed. They each stick to their department […]

A young woman with Down's Syndrome and her friend sit at a laptop as they work on their nonprofit development strategy with social media ads.

Executive Directors



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