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The Addition

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Welcome to The Addition! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

A Nonprofit Guide to Virtual Fundraising

The Problem: Your fundraising event(s) have been postponed, rescheduled, or canceled.  All previous budget planning is out the window. Any forecasting on fundraising goals has been disrupted.  But, here’s the catch.  Your mission matters and people are coming together more than ever to support the causes that support humanity. Online giving isn’t the future – […]

virtual nonprofit fundraiser

Executive Directors

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The Power of Digital Sponsorships for Nonprofits During COVID-19

  WOO! It’s been a crazy few weeks with all the inbound information surrounding COVID-19, right? Throughout all of the conversations, social content, and emails I’ve heard something constant. “We’re all in this together. Identify the individual magic you bring to this world and use this time to create.” What’s App, Venmo, Uber, and Groupon […]

facebook live digital sponsorship

Social Media Tips

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4 Simple Ways to Fundraise on Social Media Right Now

  Are you ready to turn your social media channels into fundraising machines!? FACT: It doesn’t matter if you have 100 or 100,000 followers. I’m going to breakdown 4 steps to get you started on growing your social media accounts AND converting your social media followers into donors. STEP 1: CONSISTENCY I have personally gained […]

Social Media Fundraising

Social Media Tips

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My Top 4 Takeaways from Social Media Marketing World 2020

  The desire to understand social media radiated through the halls of the Social Media Marketing World Conference as thousands of people rushed into rooms eager to hear from experts about Facebook, Instagram, YouTube, LinkedIn, Pinterest, AND TikTok. The consistent theme throughout the event was – are you telling empathic storytelling? “Do I see me […]

Dana Bakich at Social Media Marketing World 2020

Social Media Tips

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